Coffee, Dogs, and a Little Bit of Attitude
Caffeinating Humans, Rescuing Dogs, Judging Bad Coffee
Look, life’s too short for weak coffee and even weaker morals. At Dog Brand Coffee, we brew bold, no-nonsense coffee for people who actually care—about flavor, caffeine, and saving dogs. Every sip helps fund real rescues, so you can feel good about your choices (for once). We’re not saying drinking our coffee makes you a hero… but we’re also not not saying it.
Serious Coffee.
Zero Tail-Chasing.
So, what's the deal?
Dog Brand Coffee isn’t just another overpriced coffee company pretending to care. We actually put our money where our mug is. A portion of every sale goes straight to dog rescues, starting with Coastal K9 German Shepherd Rescue—because good dogs deserve good humans (and some of you need all the help you can get).
If Your Coffee’s Weak,
We Can’t Be Friends
Meet Joe:
the only CEO who actually works
This is long but totally worth reading my story.
Our official mascot, Joe the German Shepherd, runs this place. Okay, fine, he just judges us while drinking his coffee. But his sarcastic, no-nonsense attitude is the voice behind Dog Brand Coffee. If your coffee is weak, he’ll side-eye you. If you support dog rescues, he’ll probably still side-eye you—but with respect.
"I’m Joe, the face of Dog Brand Coffee—which basically makes me the CEO of Caffeine and Canines. My job? To make sure you get bold, no-nonsense coffee while helping rescue dogs in need. Some say I have an attitude—I call it standards. If your coffee is weak, we can’t be friends. If you love dogs, great coffee, and making a difference, then welcome to the pack. Now, go grab a bag of my coffee… or I might just judge you.
Listen, I wasn’t always the ruggedly handsome, coffee-loving icon you see today. No, my journey started in a far less glamorous place - a rescue shelter, where the only “coffee” I knew was the weird-smelling mop water the humans used to clean up after my less-civilized kennel mates. I was just another German Shepherd with "potential," which is shelter code for “smart but too opinionated for my own good.” Then one day, my life changed forever when a caffeine-fueled human with questionable sleep habits (yeah, Steve, I’m looking at you) decided I had the look for something big. Turns out, being sarcastic and slightly judgmental is a marketable skill. Who knew?
Fast forward, and now I’m the official face of Dog Brand Coffee, starring in marketing campaigns, gracing coffee bags, and being the only employee who truly understands branding. While other mascots wag their tails and look cute, I keep it real - because nothing pairs better with strong coffee than a strong personality. Now, my mission is clear: make sure people wake up with a damn good cup of coffee, laugh at my expertly crafted sarcasm, and, most importantly, help other rescue dogs find their own glow-up stories. It’s a tough job, but someone’s gotta do it. And that someone is me.
Joe
Coffee for People Who Know Sit, Stay, and Good Taste
Our Blends: Inspired by Dogs, Made for Humans
Just like dogs, coffee comes in all personalities. That’s why we created breed-inspired blends that match your caffeine cravings:
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German Shepherd Blend – Bold, strong, and always on guard (dark roast).
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Golden Retriever Blend – Smooth, friendly, and impossible not to love (medium roast).
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Jack Russell Blend – High-energy, no-chill caffeine boost (light roast).
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Rescue Roast – The heart of our mission—supporting rescues, one cup at a time.